Nicole Binnie (GM Sales and Marketing Peugeot and Citroën South Africa)
Peugeot’s introduction to Jodene Shaer occurred in 2011 when she was recommended to assist us in handling our brand image on the Social Media platforms. We were impressed with her enthusiasm, sensibility, communication skills and professional conduct, so much so that we contracted her to manage our social media platforms. In the five years that we have worked with Jodene and her team at Chat Factory we have seen a vast improvement in the overall perception of the brand online.
Read the letter here – Peugot and Citroën
Bernard Jay (Theatre Producer)
I had the pleasure of working with Jodene for the last three years of my tenure as Chief Executive Officer and Executive Producer at Joburg Theatre (previously The Johannesburg Civic Theatre) in South Africa. I left this position in December 2014.
Jodene, as social media strategist and consultant, brought our theatre into a 21st Century understanding and acknowledgement of the social media potential for the entertainment industry. Like so many organisations worldwide, we were aware that long practiced traditional media opportunities were being replaced gradually by technology, but we needed expertise in taking us to this new and exciting level.
Jodene, with her own expertise and great passion for the art and business of theatre, achieved this very successfully and gradually trained the publicity and marketing team at Joburg Theatre to appreciate the value of on-line influencers.
Indeed, some of the most memorable moments of my last few years running Joburg Theatre were of the bubbly, vivacious personality of Jodene brimming over with pride and personal achievement at opening nights declaring, by interval, that “we’re trending”. To achieve Jodene’s trending status then became an essential goal when introducing new shows to the public.
I miss working with Jodene now in my freelance capacity, but would strongly recommend her services to any theatrical organisation – wherever it is placed in our global market.
David Graham (Deloitte South Africa inbound marketing)
“I connected with Jodene through social media and have worked with her on a number of occasions over the past twelve months. I have attended a number of events arranged by Chat Factory and each one has been an absolute resounding success. I am privileged to be associated with Jodene and have no doubt that she will continue to excel in everything she does.”