BBBEE Level 1 partnership with The Makers Make Studio


Brands we’ve worked with

Client Testimonials

Nicole Binnie (GM Sales and Marketing Peugeot and Citroën South Africa)

Peugeot’s introduction to Jodene Shaer occurred in 2011 when she was recommended to assist us in handling our brand image on the Social Media platforms. We were impressed with her enthusiasm, sensibility, communication skills and professional conduct, so much so that we contracted her to manage our social media platforms. In the five years that we have worked with Jodene and her team at Chat Factory we have seen a vast improvement in the overall perception of the brand online.

Read the letter here – Peugot and Citroën

Bernard Jay (Theatre Producer)

I had the pleasure of working with Jodene for the last three years of my tenure as Chief Executive Officer and Executive Producer at Joburg Theatre (previously The Johannesburg Civic Theatre) in South Africa. I left this position in December 2014.

Jodene, as social media strategist and consultant, brought our theatre into a 21st Century understanding and acknowledgement of the social media potential for the entertainment industry. Like so many organisations worldwide, we were aware that long practiced traditional media opportunities were being replaced gradually by technology, but we needed expertise in taking us to this new and exciting level.

Jodene, with her own expertise and great passion for the art and business of theatre, achieved this very successfully and gradually trained the publicity and marketing team at Joburg Theatre to appreciate the value of on-line influencers.

Indeed, some of the most memorable moments of my last few years running Joburg Theatre were of the bubbly, vivacious personality of Jodene brimming over with pride and personal achievement at opening nights declaring, by interval, that “we’re trending”. To achieve Jodene’s trending status then became an essential goal when introducing new shows to the public.

I miss working with Jodene now in my freelance capacity, but would strongly recommend her services to any theatrical organisation – wherever it is placed in our global market.

David Graham (Deloitte South Africa inbound marketing)

“I connected with Jodene through social media and have worked with her on a number of occasions over the past twelve months. I have attended a number of events arranged by Chat Factory and each one has been an absolute resounding success. I am privileged to be associated with Jodene and have no doubt that she will continue to excel in everything she does.”

Case Studies

Joburg Theatre Social Media Strategist and Management –  February 2013 to June 2016

Social media strategy & community management.
Marketing committee member
Social media publicity and Influencer Marketing: Inviting online influencers, blogger & celebrities to show. Maximising online visibility for opening night & through the duration of the show.

Number of shows: 28
Twitter Trends: 26 shows with two international trends

Account Growth Through Duration of Management:
Facebook: 8 481 organic growth
Twitter: 11 861 organic growth
Instagram: 689 (from May 2014)


Peugeot SA Social Media Strategist and Management  – November 2013 to present

Social media online strategy and community management
Online activation & growth of communities
Brand hashtag campaign management: #FeelPeugeot

Account Growth Through Duration of Management:
Facebook:  organic growth
Twitter:  organic growth
Instagram:  (from May 2014)


* Launch of #FeelPeugeot campaign
* Women on Wheels reader’s weekend Johannesburg
* Women on Wheels reader’s weekend Cape Town
* Food and Wine show: RCZ life size cake